Posts Tagged ‘gullwing’

Ad Watch: Schumacher drives Gullwing SLS on tunnel roof, then winks

Wednesday, February 24th, 2010

This is just too good! Nothing can prepare you for the cheesy-ness of this Mercedes advert. What you’re about to watch is a well-shot farce. Schumacher, a stunning new Gullwing SLS, a tunnel and a mean Germanic exhaust note. Enzo must be cursing from on-high. The optimist in me hopes the director asked Schumacher to perform the wink at the end, but the cynical bastard in me still thinks he enjoyed it way too much.

Ciro De Siena

Gullwing Reborn: Merc + Retro = Success

Sunday, September 13th, 2009

mb-sls-amg-gullwing-large_04

Bringing back the past is always risky. Volkswagen achieved about three days of glory with the reborn Beetle. Ford has generated billions with their gamble on the new Mustang, and Fiat has achieved similar bank-busting success with the 500.

But the SLS was always going to be different. Built from the ground up by AMG, this is not a SL63 AMG in drag. This is all new; and the nostalgia is almost as powerful as the 386kW V8.

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